Which Bidding Option Is Best Suited For An Advertiser Focused On Branding Goals?
- Viewable cost–per–thousand impressions (vCPM)
- Cost per acquisition (CPA)
- Effective cost–per–thousand impressions (eCPM)
- Cost–per–click (CPC)
The correct answer is:
- Viewable cost–per–thousand impressions (vCPM)
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Sources: Google Ads Display Certification Course
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