An Advertiser Using Viewable Cost–Per–Thousand Impressions (VCPM) Bidding Wants To Maximize Exposure On A Specific Set Of Sites Selected For A New Campaign. Which Is A Best Practice When Setting Up The Campaign?
- Create a campaign for each website
- Set bids on individual placements
- Set bids at the ad group or campaign level
- Choose websites that represent a variety of themes
The correct answer is:
- Set bids on individual placements
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Sources: Google Ads Display Certification Course
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