How Might You Explain To An Account Manager Why She Should Identify How Much A Conversion Costs When Setting Up Conversion Tracking For A Client’s Search Network Campaign?
- Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
- Cost-per-conversion data can indicate whether her profit will increase
- Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
- Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
The correct answer is:
- Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
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Sources: Google Ads Search Certification Course
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