You’re Working On The Bidding Strategy For A Search Network Campaign. If The Cost-Per-Conversion For Mobile Is Lower Than For Desktop, How Might You Optimize The Bidding Strategy To Increase The Number Of Conversions?
- Increase the number of mobile-optimized text ads
- Decrease the mobile bid adjustment for the campaign
- Decrease the number of mobile-optimized text ads
- Increase the mobile bid adjustment for the campaign
The correct answer is:
- Increase the mobile bid adjustment for the campaign
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Sources: Google Ads Search Certification Course
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