How Are Negative Keywords Different From Other Keywords?
- They can increase your costs.
- They can only be used for ads on the Display Network.
- They prevent your ad from showing for search terms that you don’t want.
- They make your ad appear for search terms that you don’t want.
The correct answer is:
- They prevent your ad from showing for search terms that you don’t want.
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Sources: Google Ads Fundamentals Course
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