A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
- Changes to ads
- Changes to default browser
- Changes in competition or seasonality
- Changes to attribution model
- Changes to discrepancy model
The correct answer is:
- Changes to ads
- Changes in competition or seasonality
- Changes to attribution model
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Sources: Google Ads Measurement Certification Assessment Course
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