A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.

The correct answer is:

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

Sources: Google Ads Measurement Certification Assessment Course

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