How would you turn marketing insights into action?

  • By shifting budgets from well-performing channels to underperforming channels.
  • By increasing the frequency of underperforming ad creatives.
  • By focusing on the right audience for the message shared in that stage of the buying journey.
  • By increasing investment in an underperforming channel.

The correct answer is:

  • By focusing on the right audience for the message shared in that stage of the buying journey.

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Sources: Google Ads Measurement Certification Assessment Course

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