Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- Reaches users based on their lifestyles, interests, and passions.
- Shows ads to users based on a combination of declared and inferred data.
- Connects him with audiences most interested in what he has to offer.
- Finds users that are similar to an original remarketing list.
The correct answer is:
- Connects him with audiences most interested in what he has to offer.
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Sources: Google Ads Display Certification Course
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