What Is A Buyer Persona?

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready”? they are.
  • A story that describes your sales process from the buyer’s point of view.

The correct answer is:

  • A semi-fictional representation of your ideal customer based on data.

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Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click HereHubSpot Sales Enablement Certification Answers.

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