You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?
- Its integration with other budgeting software, such as QuickBooks
- Its reliance on machine learning for forecasting purposes
- A way to identify operational budget to reallocate to marketing
- Its forecasting that is driven by billions of weekly Google searches
The correct answer is:
- Its reliance on machine learning for forecasting purposes
- Its forecasting that is driven by billions of weekly Google searches
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Sources: Google Ads Search Certification Course
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