Your boss is insisting that every sales service should use a project model. What is a proper response?

• “While a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.”
• “Projects should only be used as a last resort. This model only provides short-term work and often leads to scope creep.”
• “A project model is best used for sales enablement services. CRM implementation and sales and marketing alignment should be retainer-based.”
• “You’re right. We should strive to use projects for every sales service because they’re easy for the client to understand and can lead to a long-term retainer.”

The correct answer is:

• “While a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.”

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