You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who are likely to purchase in the next seven days
• You create an audience of users who made a purchase in the last 30 days

The correct answer is:

• You create an audience of users who are likely to purchase in the next seven days

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Sources: Google Analytics Certification Assessment Course

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