Why might you want to import Google Analytics conversions to Google Ads?
- To provide Google Ads access to data that helps optimize bids
- To view historical data from before the import
- To let first-party data be sent from websites
- To link accounts in Google Analytics without auto-tagging
The correct answer is:
- To provide Google Ads access to data that helps optimize bids
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Sources: Google Ads Measurement Certification Assessment Course
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