While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.

The correct answer is:

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Sources: Google Ads Display Certification Course

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