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Google Ads Measurement Certification

Which statement is true about time-decay attribution?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

It includes converting and non-converting paths.
It gives more credit to the touch-points closest to the conversion.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.

The correct answer is:

It gives more credit to the touch-points closest to the conversion.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – gt

← Which statement describes rules-based attribution?
Which two statements are true about evaluating your existing ad campaigns? (Choose two.) →

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