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Google Ads Measurement Certification 

Which statement is true about time-decay attribution?

Jane Hanson 0 Comments
  • It includes converting and non-converting paths.
  • It gives more credit to the touch-points closest to the conversion.
  • It’s the most advanced model in Google’s attribution products.
  • It algorithmically evaluates individual customer paths.

The correct answer is:

  • It gives more credit to the touch-points closest to the conversion.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – gt

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