Which of the following is a core benefit that content marketing can bring to a business’s online presence?

It can improve sales by directing more traffic to your website
It can enable a business to create a bank of content, which can be reused to create ads
It helps a company identify its biggest competitors
It provides you with another channel to push sales and promotional messages to customers on a regular basis

The correct answer is:

Sources: Google Digital Garage Final Certification Course

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