Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

  • First click
  • Last click
  • Time decay
  • Data-driven

The correct answer is:

  • Data-driven

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Analytics Certification Assessment Course

To see all the questions and correct answers of the Google Analytics Certification Assessment Exam, Click HereGoogle Analytics Certification Assessment Answers.

x