Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  • Data-driven
  • Position-based
  • Linear
  • Time decay

The correct answer is:

  • Linear

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Analytics Certification Assessment Course

To see all the questions and correct answers of the Google Analytics Certification Assessment Exam, Click HereGoogle Analytics Certification Assessment Answers.

x