When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made

The correct answer is:

Sources: Google Digital Garage Final Certification Course

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