When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
- Ask your audience what they search for when looking for similar products
- Use the Google Keyword research tool or Bing Keyword research tool
- Use a tool to harvest the keywords your competitors are using
- Use all the usual keywords from your website in your advertising account
The correct answer is:
- Use the Google Keyword research tool or Bing Keyword research tool
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Sources: Google Digital Garage Final Certification Course
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