When Deciding To Run An A/B Test, Your Team Discusses The Length Of Time You Want To Run Your Test For. What Should You And Your Team Do To Define The Time Range?

• Decide that three hours is long enough because people never check our emails after that.
• Try to test for 24 hours to give us enough time to produce statistically significant results.
• Three hours is too long. We should only run it for an hour so we can make our decision faster.
• We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

The correct answer is:

• We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

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Sources: HubSpot Email Marketing Course

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