When Announcing An Employee Advocacy Program, It’s Important To Reinforce Why Sharing Content On Behalf Of An Employer Is In The Employee’s Self-Interest. Employee Advocates Can Showcase Their Engagement By Sharing Content That Portrays The Organization In A Positive Light, Thereby ________________________.

• getting more followers on their social channels
• differentiating themselves as a dedicated performer within the organization
• portraying the organization as a great place to work benefiting from brand rub
• supporting the organization’s business interests
• displaying the degree of their brand affinity

The correct answer is:

• differentiating themselves as a dedicated performer within the organization

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Sources: Hootsuite Social Marketing Course

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