What’s the practice you’d want to use for turning marketing insights into action?
- Increase investment in an underperforming channel.
- Shift budgets from well-performing channels to underperforming channels.
- Increase the frequency of underperforming ad creatives.
- Focus on the right audience for the message shared in that stage of the buying journey.
The correct answer is:
- Focus on the right audience for the message shared in that stage of the buying journey.
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Sources: Google Ads Measurement Certification Assessment Course
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