What’s a good use case to leverage Customer Match?
- To re-engage customers who have previously purchased from your business
- To reach new customers who share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand reach to people who resemble your customers
- To reach people based on advanced demographic criteria
The correct answer is:
- To re-engage customers who have previously purchased from your business
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Sources: Google Ads Search Certification Course
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