What should you do to set up the value of an online conversion action?

  • You should always set the value as $1, regardless of the value of the lead.
  • You should assign the value as $20, if the average value of a lead is $20.
  • You should always set the value as $0, regardless of the value of the lead.
  • You should assign the value as $200, if the average value of a lead is $20.

The correct answer is:

  • You should assign the value as $20, if the average value of a lead is $20.

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Sources: Google Ads Measurement Certification Assessment Course

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