What Kinds Of Information Does Your Marketing Team Likely Need Included In A Persona?
- The number of people represented by that persona that they need to bring to the website each month.
- How the persona finds answers to problems and how they prefer to be communicated with.
- The persona’s first name and email address so they can be sent personalized marketing emails.
- The size of the target market represented by each persona.
The correct answer is:
- How the persona finds answers to problems and how they prefer to be communicated with.
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Sources: HubSpot Inbound Course
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