What Is The Difference Between Max Conversions And Target CPA?
- There is no difference.
- Target CPA guarantees a price per conversion, whereas Max Conversions does not.
- Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
The correct answer is:
- Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
Sources: SEMrush PPC Automation Certification Course
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