What Is The Buyer’s Journey?
- It’s the active research process someone goes through leading up to a purchase.
- It’s the experience your prospect goes through when learning about your brand.
- It’s the Inbound Methodology but from the buyer’s perspective.
- It’s the set of actions that a buyer goes through after he or she made a purchase.
The correct answer is:
- It’s the active research process someone goes through leading up to a purchase.
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Sources: HubSpot Inbound Course
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