What does the term attribution mean when used to describe an advertising-related occurrence?
- Attribution means determining the cost of each asset used in a marketing campaign.
- Attribution means determining how much credit to award a client for their referral.
- Attribution means determining how much credit each step of a process should receive.
- Attribution means determining how much cost each channel requires.
The correct answer is:
- Attribution means determining how much credit each step of a process should receive.
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Sources: Google Ads Measurement Certification Assessment Course
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