What does it mean when ad campaigns are optimized by Google’s AI?

  • They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
  • They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
  • They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
  • They use data-driven attribution to automate tasks., and the process has all the necessary data.

The correct answer is:

  • They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click HereGoogle Ads Measurement Certification Assessment Answers

x