Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
The correct answer is:
- Machine learning helps her set the appropriate bid for each and every auction.
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Sources: Google Ads Search Certification Course
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