To set up conversion tracking, what should you do first?

First, add a conversion tracking tag to your website or app after modifying it in Google Ads.
First, modify the tag for your website or app after requesting it from your web administrator.
First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
First, request a snippet of code from your web administrator and add it to your website for everyone you want to track.

The correct answer is:

First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Sources: Google Ads Measurement Certification Assessment Course

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