The Key Question You Want To Keep In Mind While Undertaking A Social Media Audit Is: “What Value Is Your Organization Adding To Your Customers Through Social Media Now Vs. _______________?”

• the value your customers are providing to you
• the value you want to be adding
• the number of followers you gain per quarter
• the amount you spent acquiring them
• the maximum revenue you can extract from customers in exchange

The correct answer is:

• the value you want to be adding

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Sources: Hootsuite Social Marketing Course

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