Targeting by topic is a good strategy if your client wants to:

  • drive sales on his website
  • actively manage his budget because he has strict cost–per–acquisition goals
  • control where his ads appear on the Display Network
  • reach a specific audience

The correct answer is:

  • control where his ads appear on the Display Network

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click HereGoogle Ads Display Certification Answers.

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