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Updated AStart Selling on Amazon – Semrush Questions & Answers:

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What platform should you use if you want to sell physical products that are not print on demand?

•         Kindle Direct Platform
•         Amazon Brand Registry
•         Merch by Amazon
•         Amazon Seller Central

What platform is for large brands and requires an invite to join?

•         Amazon Brand Registry
•         Amazon Seller Central
•         Merch by Amazon
•         Kindle Direct Platform
•         Amazon Vendor Central

Where can you sell your eBook on Amazon?

•         Amazon Seller Central
•         Merch by Amazon
•         Kindle Direct Platform
•         Amazon Brand Registry
•         Amazon Vendor Central

Where can you sell print-on-demand physical products like t-shirts and sweatshirts?

•         Kindle Direct Platform
•         Amazon Vendor Central
•         Merch by Amazon
•         Amazon Seller CentralAma
•         zon Brand Registry

For what reasons could your account not be approved to sell on Amazon, or get suspended? Choose 2 correct answers.

•         You created a duplicate account.
•         You were unable to verify your identity.
•         You forgot your password.
•         You didn’t upgrade to the professional seller account.

How many staff members can you add to your Amazon Seller Central account as sub-users?

•         5
•         You can’t add users, you need to share your login information for your staff to access your account.
•         As many as you need
•         10

How does Fulfillment by Amazon work? Choose 2 correct answers.

•         You may be required to send your inventory to multiple warehouses around the country.
•         You must send all your inventory to the Amazon warehouse closest to your location.
•         It allows your product to be offered on Amazon with a Prime Badge.
•         It is only available by private invite.

Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?

•         Merch by Amazon
•         Amazon Vendor Central
•         Kindle Direct Platform
•         Amazon Seller Central
•         Amazon Brand Registry

Which fees can be difficult to calculate without an Amazon calculator?

•         Seller Fulfilled Prime fees
•         Merchant Fulfilled fees
•         Fulfilled by Amazon fees

What should you keep in mind when thinking about the cost of sending products to Amazon warehouses?

•         You will have to pay standard UPS rates.
•         You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
•         You have to pay for overnight shipping.

What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?

•         Amazon Vendor Central
•         Amazon Brand Registry
•         Kindle Direct Platform
•         Merch by Amazon
•         Amazon Seller Central

Where can you report to Amazon the misuse of your trademark or a copyright violation?

•         Amazon Seller Central
•         Kindle Direct Platform
•         Amazon Brand Registry
•         Amazon Vendor Central
•         Merch by Amazon

Why would you want to register for Amazon Brand Registry for your brand before advertising on Amazon?

•         You get access to special ad products and content to showcase your brand.
•         It is easier to rank for competitive keywords.
•         To protect the content on your product detail pages from changes

In the simplest terms, how does Amazon prioritize listings?

•         The listings with an average of 5-star reviews
•         Those that are most likely to get a sale
•         The newest listings get more views

How can Semrush help optimize your Amazon listing?

•         Suggest keywords for your listing
•         Monitor price changes
•         Audit your listing
•         All of the above are correct
•         Track your product keywords
•         A/B test your listing

The best way to see if you are allowed to sell a product on Amazon is to see if someone else is selling it already.

•         False
•         True

Anything you sell on Amazon is profitable after Amazon fees.

•         False
•         True

It’s possible for your product to take the top position in Amazon if: (Chose 3 correct answers)

•         Your product is high quality and will leave customers satisfied with their purchase
•         You can out optimize your listing compared to your competitors
•         You have all of your friends and family leave positive reviews for your product.
•         You can outspend your competitors, even for a period, on Ads
•         You don’t have any returns

It is important to only list in-stock items on Amazon. Your account can be suspended for cancelling more than 2.5% of your total customer orders.

•         False
•         True

What metric should you watch when you are only shipping items using the Fulfilment by Amazon program?

•         Inventory Performance Index
•         Late Shipment Rate
•         A – Z Claims

How do authors qualify for the 70% royalty option for Kindle books or eBooks?

•         The price must be at least 20% below the list price for the physical book.
•         The eBook must be under 3 megabytes.
•         The price must satisfy the list price requirements.
•         Titles must be made available for sale in all geographies in which the author has rights.
•         Titles must have been written in the last 5 years.