Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

• Target CPA (cost per acquisition)
• Enhanced CPC (cost-per-click)
• Cost per engagement
• Target ROAS (return on ad spend)
• Viewable CPM (cost-per-thousand impressions)

The correct answer is:

• Target CPA (cost per acquisition)
• Target ROAS (return on ad spend)

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Sources: Google Ads Display Certification Course

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