Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
The correct answer is:
- Maximize clicks
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Sources: Google Ads Display Certification Course
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