Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

• He brings data to all his meetings. Data is at the center of every decision made.
• He starts his day by looking at how well he’s doing on his company’s key performance indicators.
• He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
• He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

The correct answer is:

• He starts his day by looking at how well he’s doing on his company’s key performance indicators.
• He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

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Sources: Google Ads Measurement Certification Assessment Course

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