In which two ways does optimization score help marketers succeed?
- It determines which campaigns should be prioritized for improvements.
- It speeds up the implementation for enhancements to campaigns.
- It documents campaign budget for marketing teams.
- It uses Google AI to plan campaigns without any need for input.
The correct answer is:
- It determines which campaigns should be prioritized for improvements.
- It speeds up the implementation for enhancements to campaigns.
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Sources: Google Ads Search Certification Course
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