In setting up the value of an online conversion action, what should you do?
- Regardless of the value of the lead, always set it as $0.
- Regardless of the value of the lead, always set it as $1.
- If the average value of a lead is $20, assign the value as $20.
- If the average value of a lead is $20, assign the value as $200.
The correct answer is:
- If the average value of a lead is $20, assign the value as $20.
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Sources: Google Ads Measurement Certification Assessment Course
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