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Updated HubSpot Delivering Client Success Certification Questions & Answers:
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- True
- False
- Email newsletters
- Direct mail
- Videos
- Proposal templates
- A and C
- A, C, and D
- All of the above
- Categorizing content
- Evaluating the performance of content
- Identifying existing company content
- Providing recommendations to the client
- Talk to sales reps who have used this brochure to see if it’s helpful in the sales process.
- Speak to your client’s customers who have previously interacted with this content to get their feedback.
- Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well.
- Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content.
- A and B
- C and D
- All of the above
- True – it’s always good to report back findings to client as they happen on a daily basis.
- True – you should report all your finding and recommendations to your client once you’ve completed the entire content audit.
- False – your client‘s time is limited. Just send them the report and move on.
- False – it’s best to send the content audit after you’ve created your strategy plan so that you client doesn’t have to review two separate documents.
Why is it so important to show your client quick wins?
- Quick wins help show immediate value and ROI to your clients.
- Quick wins are the only way to build client trust.
- Quick wins will help you manage client expectations.
- It’s not important to show your clients quick wins in the beginning of the engagement.
- True – only the key stakeholders like the CEO and CMO will have a say in setting goals. Therefore only they should complete the questionnaire to get a true reflection of the company’s goals.
- True – while you can ask more members on the team informally about their goals, only the CEO, CMO, and your main point of contact should complete the formal questionnaire.
- False – it depends. If this client has over 50 employees, you should only involve the CEO, CMO, and main point of contact.
- False – have several managers from different departments complete the questionnaire. This will help you in identifying the differences and similarities in everyone’s views on company goals.
Which of the following questions will help you understand your client’s soft goals?
- What does success look like to you?
- What is your sales target for the next quarter?
- What is your current cost per lead?
- What are your marketing goals?
- It’s not uncommon for clients to have difficulty tracking numbers, so accept this and move along to the next step.
- Make a note of this and share it with your client. When you look back on your goals, you’ll be able to help your client recognize there was no data to use as a benchmark when setting initial goals.
- Base the client’s goal on your other client’s performance who are in a similar industry.
- Start tracking your client’s performance now and wait three months to get data before setting any goals.
- business, marketing
- sales, business
- sales, marketing
- business, sales
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The goals you set with your client should be all of the following, EXCEPT:
- Specific
- Documented
- Approved by the client
- Based on their competitor’s performance
Which of the following should you review with your client during your goal setting workshop?
- Discuss any discrepancies in your questionnaire findings
- Explain how inbound marketing will help your client reach these goals
- Ask about your client’s soft goals
- B and C
- All of the above
Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________ .
- corporate identity
- goals
- content audit
- previous marketing initiatives
All of the following are reasons why a strategy plan is important, EXCEPT:
- It gives you direction to achieve your goals.
- It allows you to identify the tactics you’ll use.
- It helps you manage your client’s expectations.
- It outlines when you’ll have meetings with your clients.
- True
- False
What are the four main items to highlight in your strategy plan?
- Goals, identified campaigns, timelines and delivery, and promotional tactics
- Goals, timelines and delivery, social media profiles, and promotional tactics
- Goals, identified campaigns, cost, and promotional tactics
- Goals, identified campaigns, timelines and delivery, and points of contact
True or false? It’s important for your client to sign-off on the persona document.
- True – they need to sign off the document because the client is always right.
- True – you shouldn’t proceed without having their feedback and sign-off.
- False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.
- False – they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.
What should you do with your client’s ideas for work that are outside of the original project scope?
- Ignore them
- Put them into a list for the future
- Implement them immediately to show your value
- Tell the client you cannot action them
Your monthly reports should be all the following EXCEPT:
- Aligned to the goals you set with the client
- Comprehensive and easy to understand
- Focused only on numbers
- Paired with the metrics your client needs to see in the report
- True
- False
Which of the following documents BEST helps guide your strategy plan for your client?
- The SLA that was completed during the sales process.
- The meeting agenda template.
- The content audit checklist.
- The invoice that was sent to client.
