How would you describe attribution as it relates to the advertising industry?
- Attribution determines the cost of each asset used in a marketing campaign.
- Attribution determines how much credit each step of a process should receive.
- Attribution determines how much credit to award a client for their referral.
- Attribution determines how much cost each channel requires.
The correct answer is:
- Attribution determines how much credit each step of a process should receive.
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Sources: Google Ads Measurement Certification Assessment Course
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