How would a digital marketing consultant describe the Google tag to a new advertiser?
- It’s a tag snippet for Google Shopping that’s needed for tracking.
- It’s a JavaScript framework, also known as gtag.js.
- It will replace Tag Manager, which has less accurate data.
- It’s used to deploy and modify both Google and third-party tags.
The correct answer is:
- It’s a tag snippet for Google Shopping that’s needed for tracking.
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Sources: Google Ads Measurement Certification Assessment Course
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