How should marketers use AI-powered Search ads to accomplish their business goals?
- Leverage broad match, Smart Bidding, and Responsive Search Ads together.
- Rely on manual bidding for queries marketers anticipate delivering the most value.
- Reduce and reinvest paid search budgets in high-quality image assets.
- Use exact match keywords to help AI-powered Search reach specific audiences.
The correct answer is:
- Leverage broad match, Smart Bidding, and Responsive Search Ads together.
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Sources: Google Ads Search Certification Course
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