How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
The correct answer is:
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
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Sources: Google Ads Search Certification Course
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