How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
- By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
- By the conversion name for the advertiser’s store
- By a dynamically created Google forwarding number
- By the phone number listed on the advertiser’s official store website
The correct answer is:
- By a dynamically created Google forwarding number
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Sources: Google Ads Measurement Certification Assessment Course
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