Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
- Alleviates the strain on marketing resources by automating more manual tasks (3)
- Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
- Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
- Algorithmically helps set the appropriate bid for each and every auction. (4)
The correct answer is:
- Alleviates the strain on marketing resources by automating more manual tasks (3)
- Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
- Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
- Algorithmically helps set the appropriate bid for each and every auction. (4)
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Sources: Google Ads Display Certification Course
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