Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
- Jenna would like to know how many users are visiting a specific page on her client’s website.
- Edith is interested in tracking how many users are signing up for her newsletter each month.
- Durene would like to measure how many sales of a specific product are made.
- Travis wants to measure the number of new customers his campaigns are producing for a client.
- Purchase (3)
- Sign-up (2)
- Pageview (1)
- Lead (4)
The correct answer is:
- Purchase (3)
- Sign-up (2)
- Pageview (1)
- Lead (4)
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Sources: Google Ads Measurement Certification Assessment Course
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