Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of ot1her ads
- To understand the network performance of her website
The correct answer is:
- To identify opportunities to improve campaign performance
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Sources: Google Ads Search Certification Course
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